- #PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN PRO#
- #PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN SOFTWARE#
- #PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN CODE#
- #PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN SERIES#
I think we may see a sudden death of an American Icon or at least the reorganization of it under bankruptcy in the near future.Subreddit Info and Rules Pro Tools Shortcuts Production & Engineering Subreddits FAQ Guides and Tutorials PlugIns r/ProTools on Discord About r/ProTools Their products are not innovative in the right way when compared to Fender owned businesses.
#PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN SERIES#
It doesn’t help to be one of the last companies to implement PLEK processing for their guitars to not only groove the nuts but also to prep and level the frets on the USA series when all their competitors did that 10 years ago. And the sudden shift to only attending CES and bypassing Musicmesse and NAMM kind of tells you where they are going. The use of MDF (medium density fiberboard) in the construction of the new KRK V series all point to a state of financial overreach. The downsizing of the Memphis facility is another. Such as the use of richlite (compressed paper fiber and resin) in certain Gibson guitars. And some of the decisions made by senior management kind of show this to be the case. They have a large debt coming due this summer. There's no point in introducing features that won't be widely used or appreciated. The most important thing here however is knowing your customer base, balancing cost/return on investment, and getting your priorities right. It seems to me that's what Cakewalks's competition have been doing for years, so try beating them at their own game. Let the other DAWs innovate first, try it out, and improve on it. For future core development, take a step back from trying to innovate. IMHO this would be a HUGE selling point for pro studios (especially ProTools import/export).Ĥ.
Better project migration/import/export from other DAWS. Hardware specific modules (like say having the ProChannel leverage the internal DSP's of RME / Tascam interfaces) - SoftTube Console 1 is a good example, but it was way too expensive. Integration with notation software, wave editing software, composition tools etc
These could be modularised and sold accordingly. For new development, maybe focus on added value than on the core product. the support revenue more than covers the remaining staff costs.ģ. It took about a year to get it to that state, but now at least it's financially viable in maintenance mode - i.e. In my day job we managed to get a 130+ workforce working on one product down to around 6 people (with most of the other staff now working on new products).
#PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN CODE#
Focus on ease of maintenance by investing in automation, code refactoring and removing any deprecated code that is causing maintenance headaches. at least for a a year or two in any case.Ģ. Recognise that Sonar is a pretty complete DAW, and focus on bug fixes/stability rather than new features for the core product.
#PRO TOOLS 12.7 CRASH WHEN TRY TO OPEN SOFTWARE#
I think all of the above was done in good faith to try to turn things around, but it just didn't work out.Īs a software development manager myself who has just semi-retired a product, there's a few things that maybe Cakewalk could have done:ġ. So the alternative would have been to stick with the old model, however looking at the figures around the time Roland took over Cakewalk, this obviously wasn't working either. You need sustainable income from somewhere: either it's from upgrades, or it's from new sales or content. Lifetime upgrades: This was a novel idea, but it could only be successful if combined with decent new sales and plenty of paid-for additional content. The "rent to buy" / "subscription" thing: I think the confusion and initial backlash over this put a lot of people off and hurt Cakewalk.ģ. if you're going to have to learn a new workflow anyhow, then why not try out other DAW's?Ģ. Not everyone would have stuck with Sonar at this point, i.e. Sonar X1: The workflow changed significantly here, and although it was arguably better, it took me a while to get used to the new interface and workflow. Here are a few areas where I think is where things went wrong for Cakewalk:ġ. Of course keeping your existing customer base, and ensuring renewal costs are at the right level is vital here. That way new sales are a bonus, but you don't have to rely on them. Once you get to the point where you've saturated the market (or your market share obviously isn't increasing), then setting yourself up to comfortably survive on renewals should be the goal. In any product business, sooner or later you have to manage the balance between new sales and renewals. Sonar is a great DAW, I don't think there was any fault in Sonar itself to cause Cakewalk's demise. I think Cakewalk's demise was simply down to money and management decisions.
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